PRIMARY RESEARCH
Madaline, 17
Gender: Female
Age: 17
Hair Colour: Brown
Social Demographic: C1/B (Off of parents)
Occupation: Saturday Worker at Birdworld
Hobbies: Dancing and Going to gigs
Favourite Films: Independent Cinema
Favourite TV: Netflix
Favourite Artists: The Hunna (Band I have analysed)
Relationship status: In a relationship
Sexuality: Lesbian
Education Level + Living: College student living at home
Location: Lives in Farnham
Purchase History: Recently purchased some P plates
Likes: Texts her friends
Devices: owns a shared use laptop with a partner and has limited bad internet connection
In her free time she dances inside and outside of college doing ballet, street and tap, she thoroughly enjoys listening to music and singing to herself. She has a part-time job at the local bird sanctuary currently living with her partner at home. She likes all kinds of film but is a bit scared of horrors and Enjoys a selected variety of songs from music genres such as indie and rock.
Luke, 23
Gender: Male
Age: 23
Hair Colour: Brown/Dyes sometimes to extreme colours
Social Demographic: C2
Occupation: Soft Play Area Worker
Hobbies: Travelling, Taking Photographs and Performing
Favourite Films: Lost in Translation (2003)
Favourite TV: Westworld (As it explored ideas people do not consider)
Favourite Artists: Night Riots
Relationship status: Single
Sexuality: Confused
Education Level + Living: International Traveller
Location: Lives in Fleet
Purchase History: recently purchased a camel ride
Likes: likes exploring new things
Devices: has a phone and uses internet cafe’s for internet access.
In his free time he likes to travel the world visiting various countries, when he goes out he likes to make new friends wherever he goes, he has various hobbies from unicycling to beard growing. When he is home he likes to catch ups with friends and attend his job as a retail assistant at holland and barretts, he always knows what the latest and coolest things are to have however he is not always able to afford them. he loves the rock genre and explores the indie genre for new stuff all the time.
Lucy, 18
Gender: Female
Age: 18
Social Demographic: D/E
Occupation: Unemployed
Hobbies: To draw
Favourite Films: Carol
Favourite TV: None
Favourite Artists: Coasts
Relationship Status: Single
Sexuality: Straight
Education Level + Living: Full time student
Location: lives in fleet and south wales
Purchase History: recently purchased a medical science textbook,
Likes: likes learning new things, being cultured by the world, politics
Devices: has a phone and uses laptop for internet access.
In her free time she likes to get her homework done before she goes out clubbing, when she goes out she goes for science conventions, she likes to play piano and watch downton abbey when she has the time and also spend time with her family and friend. She studies Medical Science at university and hopes to go on to do 10 years of graduate studies to become a doctor. She lives at Halls of residence at her university. She has a saturday job as a life guard and swim teacher. She is always looking for new music and she loves classical as well as rock.
Here we can see that the target audience for the indie/alternative genre is quite a wide one, with many walks of life, but we can make a few stereotypes here through profiling, we learn that all three members of my target audience are young people therefore I will base my product for young people, we can also learn that each member is a creative type from dance, photography to art, each member can appreciate independancy and likes the concept of new/fresh ideas. We can also learn that as a rough guess the audience likes to be informed through tv or fidning out new experiences, we can see this through their travelling habits and political intrigue. therefore this supports that my text should continue to be as planned a informative one (uses and gratifications theory) pushing a message that I would like to convey around sexuality stereotypes being subverted. I believe also that my media products could offer a sense of escapsim in the form of utopian solution (richard dyer) and clarity for those who struggle with the pressure of confused regarding their sexuality.
I conducted some later research after i finished my product into what the audience believed an individual who would want to watch this would be like (target audience) and the results can be found on my audience feedback: General page